We believe shopper activations become more powerful when they mix together in an ‘end-to-end’ customer journey – from brand support to on pack – creating a more integrated and more effective consumer activation.
From highly targeted tactical proximity campaigns to in-store fixtures and displays and on pack promotions, shopper activations are delivered using a mix of our ‘digitally centred’ shopper capabilities.
Targeted Digital shopper campaigns
We support individual retailer plans and NPD launches with targeted digital & social activity built on contextual insights including retailer preference, location and store distribution and contextual triggers such as time of day.
Try me free, money-back-guarantee promotions
Fully insured ‘Try me free’ money-back-guarantee promotions promoted on pack and at the fixture and often supported with digital amplification activity.
On pack promotions
Development of on pack, proof of purchase/code entry promotions – winning moments, prize draw, partnerships and fully insured promotions
Coupons and cashback apps
Money off coupon campaigns & NPD trial promotions
Activating OOH and in-store sampling events via geo marketing and at-event promotions. Using location-based targeting around activities, and creation and management of user-generated ‘share and win’ promotions.
Retailer media & communications
In store Point of sale media and proximity media, retailer mailings