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Currys/PC World

Win your Christmas Wish List

Problem

Christmas is a peak time for Currys / PC World… we needed to create a standout digital campaign, and the ability for consumers to create their dream wish list of gadgets was key to the activity.

Consumers can use the site to create a Christmas wish list, which they could win!

Insight

This is a critical must-win period for the business, so we needed an activity that would stand out and get consumers involved in their thousands.

People love creating present wish lists – dreaming of what they could get for Christmas – and long for desirable electronic goodies for Christmas… 

What if we could give them the opportunity to win their Wish List?

Activation

Win your Wish List was born.

A rich, interactive experience where consumers could drag and drop their favourite tech gifts into a single Wish List, and enter this to win the lot!

Activated online, in-store and offline, and integrating with the overall campaign theme and look and feel, consumers can use the site to create a wish list – from iPads, to TVs, to headphones, all the top gadgets they could wish for this Christmas.

After creating a list, the consumer can enter the prize draw to win their list worth up to £5,000 every week, plus £500 gift vouchers every day.

The campaign website was built on our in-house platform [ProMotor] specifically built to support on-pack & sales promotions.

Entries

226,000

Gift lists

750,000

Clients

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