McCoy’s
On pack promotion
Problem
Engaging a (largely) younger male audience via an on-pack promotion needed us to think creatively about the promotional experience.
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion
Insight
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion.


Activation
A full, multi-platform promotional campaign with consumers being able to take part in the interactive campaign via desktop, mobile and Facebook.
Entries
40,000visits
81,000Outcome
81,000 visits and 40,000 promotional entries