McCoy’s

On pack promotion

Problem

Engaging a (largely) younger male audience via an on-pack promotion needed us to think creatively about the promotional experience.

Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion

Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion.

A full, multi-platform promotional campaign with consumers being able to take part in the interactive campaign via desktop, mobile and Facebook.

40,000

81,000

81,000 visits and 40,000 promotional entries