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Peter's Yard

Sainsbury's Geo Campaign

Problem

With distribution limitations, we wanted to drive awareness & sales of Peter’s Yard’s new Sourdough Bites in selected Sainsbury’s and Waitrose stores, and amplify / support the current retailer activity to reach as many shoppers as possible.

The campaign reached 1.4 million targeted consumers

Approach

Geo-targeted social advertising around selected Sainsbury’s & Waitrose.

Our plan used 168 Sainsbury’s stores and the top 78 Waitrose stores.

Targeting ‘Foodie’ females aged 24-45 with interests including Cooking, Foodies and Sainsbury’s / Waitrose, provides a total available Audience of 2 million

We delivered a rich, animated & impactful 10 second ad on social with an optimum frequency over a two week campaign period to drive awareness and consideration (therefore purchase intent).

Outcome

We measured a 16% increase in sales from target stores vs control stores

The campaign reached 1.4 million targeted consumers

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