Peter's Yard
Sainsbury's Digital Campaign
Problem
With distribution limitations, we wanted to drive awareness & sales of Peter’s Yard’s new Sourdough Bites in selected Sainsbury’s and Waitrose stores, and amplify / support the current retailer activity to reach as many shoppers as possible.
Approach
Geo-targeted social advertising around selected Sainsbury’s & Waitrose.
Our plan used 168 Sainsbury’s stores and the top 78 Waitrose stores.
Targeting ‘Foodie’ females aged 24-45 with interests including Cooking, Foodies and Sainsbury’s / Waitrose, provides a total available Audience of 2 million
We delivered a rich, animated & impactful 10 second ad on social with an optimum frequency over a two week campaign period to drive awareness and consideration (therefore purchase intent).
Outcome
We measured a 16% increase in sales from target stores vs control stores
The campaign reached 1.4 million targeted consumers