Spontex
Scratchcard on pack promotion
The Problem
Encourage trial and drive sales of Spontex Sponge scourers; especially their washups range, via an impactful and original on pack activation.
Activation
A national on pack promotion, ‘Scrub & Win’ with £50,000 worth of fabulous prizes to be won.
The fully-insured promotion offers consumers the chance to win £50,000 worth of prizes using an instant win in-pack scratchcard game included in 1.5 million packs of Spontex Sponge Scourers.
Scrub & Win scratchcards
Each winning scratchcard links to a particular prize tier for the winner to choose, such as health club day passes, yurt glamping breaks and Fortnum and Mason champagne afternoon tea experiences – because there’s always something better to do than housekeeping!
To widen the appeal of the promotion, all cards in packs enable entry into a grand prize draw to win a fantastic family holiday with Premier Cottages.
Campaign management
Winning entries are redeemed using unique codes on each winning scratchcard, which are entered via the campaign microsite – built on our in house ProMotor platform which will handle entry validation – with prizes being fulfilled via a promotional risk partner.
On pack and in store
The promotion is promoted on-pack, with the ‘Scrub & Win’ messaging extending in-store, and also featuring on the SRP to drive stand out on the shelf.
The promotion launched in July 2019 and runs to December 2019
For more information, visit the microsite or any Spontex stockist