UWE
Digital Brand Launch
Problem
Following a rebrand, the University of the West of England (UWE Bristol) appointed us to lead the creative direction and redesign of their website.
Insight
As the first time the new brand was delivered digitally, this extensive project effectively created its online principles, along with critical considerations around usability and accessibility.
Using the insights and analytics we had available, we mapped out a new homepage architecture focusing on key user tasks – helping us to create key page templates.
Activation
The resulting designs created a completely new front end, that was effectively woven into the existing site technical platform. Front-end build work on the project was carried out by our friends at Gibe, with integration work carried out by our development team.