Walkers Shortbread

Waitrose Digital Campaign

Problem

We were briefed to drive awareness of the Walker’s Shortbread redesign/new look available exclusively in selected Waitrose stores – with an objective of driving awareness and sales.

The campaign reached 1.2 million targeted consumers over a two week period

Activation

Being exclusive to Waitrose, Social geomarketing provided the opportunity to reach existing and new shoppers using targeted social advertising in proximity to the top 250 Waitrose stores,

A rich, animated social ad communicates the new look but same delicious recipe, highlighting the new look and feel. As the message builds, we learn a deeper story around the brand’s rich history of craft and care, while also bringing out the appetite appeal of the shortbread range.

Outcome

Delivered via facebook and instagram, the campaign reached 1.2 million targeted consumers over a two week period, whilst also driving traffic to the products on the Waitrose.com website.