In 2014, we created a number of digital campaigns for Bloo. Two of the campaigns amplified the brand’s return to TV with us launching a socially-focused digital campaign that extended the TV creative, to help the brand make the UK’s loos happier.
In each case, a simple, fun and playful social game was created to drive engagement, where consumers needed to catch as many Bloo blocks as they could in the cistern of the loo – to make the loo happier – the transformation could be seen on the loo in the game! The game reinforced and reminded the ‘in-cistern’ usage and nature of the product, and also featured instant win prizes, to win ‘A-list experiences’ – in the shape of Spa pamper days.
The campaigns were delivered socially, via the brand’s Facebook page, with a Facebook posting plan, prize draw incentives, and targeted boosted posts driving wider reach and engagement.
Social campaign – 128,000 Bloo consumers reached through Facebook – 15% engagement
See the work www.facebook.com/BlooUK