With the summer holidays in full swing, Fruit Bowl, the experts in creating on-the-go snacks for little people, have launched a new range of dinosaur egg-themed treats! These sweet treats – Dino Yogurt Eggs – are delicious yogurt coated raisins with hard shells in the shape of dinosaur eggs.
Our task was to support the launch in Morrison’s stores around the UK, by creating awareness amongst a core target of women aged 30-50. With a limited distribution in Morrisons, a geo-targeting campaign across Facebook and Instagram provided the opportunity to reach consumers in proximity to the individual Morrisons stores where the product is available.
Our creative was made up of a 10-second animation, using cartoon dinosaurs from the packs, panning across the landscape following a bouncing Yogurt Egg making its way into the pack. Our pun-tastic creative also features some fantastic roarrrr-some sound effects.
The campaign launched on the 19th of August and runs to the start of September.