Young’s have teamed up with Loose Women star and busy mum Ruth Langsford to give families a helping hand at tea time.
We developed the ‘My Fish Dish by Ruth Langsford’ campaign to showcase the versatility and simplicity of three core Young’s ranges. The content is amplified via a targeted social campaign, delivering rich content through the summer. A dedicated campaign area within the Young’s website to hosts the recipe inspiration and and recipe videos content, and is focused around key products from their Chip Shop, Simply Breaded and Gastro ranges.
With mouth-watering foodie images, rich video backgrounds and simple-to-follow recipes the activity is guaranteed to make you hungry for Young’s fish!
The exciting three-month campaign will be supported by a digital campaign delivering rich social content and eCRM, plus PR outreach and blogger engagement via Young’s PR agency, Kazoo.
See the work www.myfishdish.com