When you can’t dine out… Dine in!
With consumers missing their restaurant experiences, Gressingham were keen to offer consumers the opportunity to bring that eating out experience into their homes.
The Gressingham Bistro range offers a wide selection of restaurant-style duck dishes that are ready in either 30 or 40 minutes – perfect for that dine in occasion.
The campaign message ‘When you can’t dine out… Dine in!’ is brought to life through three sophisticated 12 second video ads for YouTube, with each advert promoting a product from the Bistro range (Duck Breast in Plum Sauce and Duck A L’Orange), with meal ideas featuring Bistro as the meal centre and suggesting suitable sides.
The third creative highlights the restaurant classic ‘aromatic duck’, focusing on Half Crispy Aromatic Duck with Pancakes and Hoisin Sauce.
The YouTube campaign runs across May and June, and targets relevant foodies and cooking enthusiasts with targeting informed by Kantar usage information.