Here’s our lovely, simple campaign site to support a Munch Bunch Yogurt on-pack promotion, to tie in with the launch of Alvin & the Chipmunks ‘Chipwrecked’ film.
The promotion gives consumers the chance to win a holiday and a number of other prizes, including Nintendo Wiis and Alvin & the Chipmunks DVDs.
The website features information about the promotion and how consumers can take part in the fortnightly prize draws. Consumers enter the promotion using proof of purchase information from special promotional packs of Munch Bunch (barcode and receipt details). Once entered, they can share the promotion on Facebook using the ‘Like’ button on the site.
The campaign runs from March to June 2012, and details can be found on special packs of Munch Bunch Drinky+.
The promotion was developed by promotional marketing agency, Toucan, with our support as their digital partner.