Ocean Spray Shopper Activation

We recently helped Ocean Spray launch their new ‘High in Fibre’ berry smoothie range ‘Hello Berry Fibre’.

Our ‘Hello Berrylicious’ campaign launches the brand’s new smoothie product into the fruit smoothie segment in multiple retailers.

The Hello Berry Fibre smoothies campaign aimed to resonate with the brand’s health conscious female audience. The new smoothie product aims to help the consumer to live life to the fullest, where the high fibre berry content helps keep her healthy from the inside out.

The shopper-centric campaign features a powerful creative idea linking directly to the product, with the accompanying bold visuals allowing the brand to cut-through in a very challenging retail environment.

Our creative message has been activated on touch points across the shopper journey, with us delivering creative for digital 6 sheets at front of store, plus assets for in store sampling activity including stand graphics and consumer leaflets.