To drive sales of Spontex Sponge Scourers and especially their Washups range, we have launched a national on pack promotion, ‘Scrub & Win’ with £50,000 worth of fabulous prizes to be won.
The fully-insured promotion offers consumers the chance to win £50,000 worth of prizes using an instant win in-pack scratch card game included in 1.5 million packs of Spontex Sponge Scourers.
Scrub & Win scratch cards
Each scratch card features three scratch away roundels which once scrubbed, reveals an instant-win row of hedgehogs, scourers or hearts, or a losing row of a mix of the three.
The matching rows link to a particular prize tier which includes great prizes such as health club day passes, yurt glamping breaks and Fortnum and Mason champagne afternoon tea experiences – because there’s always something better to do than housekeeping!
After choosing their prize, the winning participants will be automatically entered into a prize draw to win a fantastic family holiday with Premier Cottages. Non-winning participants can also enter the cottage holiday prize draw by using a code on their scratch card.
Winning entries are redeemed using unique codes on each winning scratch card, which are entered via the campaign microsite – built on our in house ProMotor platform which will handle entry validation – with prizes being fulfilled via a promotional risk partner.
On pack and in store
The promotion is promoted on-pack, with the ‘Scrub & Win’ messaging extending in-store, and also featuring on the SRP to drive stand out on the shelf.
The promotion launched in July 2019 and runs to December 2019
For more information, visit the microsite or any Spontex stockist.