This week sees the launch of the summer promotional campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety packs. The campaign launched via social and PR on 15 July, and the promotion features in store in August.
The ‘Snap your Summer’ promotional campaign gives consumers have the chance of winning a £5,000 holiday, supplied by On the Beach. There are also daily prizes of summer-themed Swizzels merchandise up for grabs throughout the promotion, including Drumstick lilo’s, Love Hearts Waters bottles, Refreshers beach towels and Love Hearts cups,
Using a ‘Snap, Share, Win’ mechanic, consumers simply need to upload a picture of themselves enjoying their summer with any Swizzels sweet to any social media channel using the hashtag #MySwizzelsSummer. Snap your Summer promotion entries can also be uploaded to the brand website, swizzels.com
The campaign runs over the summer, from July to September and will be supported with social media, PR and in store activity.
Matt Ramsay, managing director at Activation, comments, ‘With a promotional campaign that touches many consumer touch points, from digital through to in-store, we have developed a real end-to-end activation for this activity, which should give Swizzels real stand out and boost sales over the summer.’
IN STORE ACTIVATON/FSDU
Sarah-Louise Heslop, marketing manager at Swizzels Matlow added, ‘with the summer holidays now in full swing, we set out to create a fun way for consumers to share their love for Swizzels sweets on their summer adventures – we’re excited to see what snaps we receive!’