Following the success of our recent integrated on-pack, in-store and digital ‘try me free’ promotion for their microfibre cloths range, Spontex have launched a new on-pack promotion for their Soft Hand Gloves – playfully named ‘Try Me Glove Me’!
To drive standout in the competitive cleaning tools sector, the campaign aims to encourage trial of Soft Hand Gloves by removing any barriers to purchase using a tried and tested “try me free” mechanic.
In-store & on-pack campaign
The fully insured try me free campaign features messaging on pack via a ‘Try Me, Glove Me!’ promotion sticker, which includes a unique URN for redemption via a dedicated campaign microsite.
The ‘Try Me, Glove Me!’ messaging extends to in-store, featuring a sticker on the SRP to drive visibility on the shelf.
The campaign launches 1st May 2019.
For more information, visit: www.spontex.co.uk/trymegloveme or visit any Spontex stockist.