Our first campaign for Young’s Seafood; the digital communications that form a key element of a major new multichannel marketing push, starting with the business’s Gastro range of frozen fish.
To support the new campaign and the brand’s return to TV (January 2014), we have created a campaign microsite, which features the range, the new TV commercial, wider video content and a profile of the star of the new TV, a cat called Malcolm!
Social amplification of the campaign sees us delivering regular content across Facebook, Twitter, Instagram and YouTube, as part of our ongoing brief to handle the social channels for the business. The social activity includes developing social profiles for Malcolm on Twitter, Facebook and Instagram along with a social promotion running shortly after the TV breaks.
See the work… www.youngsgastro.com