The ProMotor enables consumers to enter promotions, and brands to run promotions digitally, helping brands deliver sales promotions and on-pack promotions more swiftly, effectively and efficiently.
The majority of grocery brands offer some kind of on-pack promotion at some point in time, and almost all on-pack sales promotions have one of these mechanics:
– Prize draw
– Instant win
– Winning moment
In most cases, these promotions use unique codes or other information contained on the pack, (such as production batch codes/time codes).
Since 2011, we have been developing and enhancing our core technical platform and our ‘digital sales promotion engine’ to help deliver and support on-pack promotions… We call it ‘The ProMotor’
The ProMotor has handled over 4 million promotion entries across more than 50 sales promotion campaigns
Benefits
- Continuous, iterative R&D in the platform
- Tried and tested platform, with 50+ campaigns
- Individual campaign enhancements are added back to the code base
- Quick to market
- Robust and reliable platform
- Lower costs and lower risks for clients
Features
- Deployment options from Light, Standard and Enhanced
- Rich, interactive HTML site
- Mobile responsive
- Code validation and entry rules
- Winning moment, instant win and prize draw mechanics
- Datacapture & data hosting
- Bespoke reporting
- Live data feeds
- Social log in & social integration
- Bespoke, scaleable hosting