The majority of grocery brands offer some kind of on-pack promotion at some point in time, and almost all on-pack sales promotions have one of these mechanics:
– Prize draw
– Instant win
– Winning moment
In most cases, these promotions use unique codes or other information contained on the pack, (such as production batch codes/time codes).
Since 2011, we have been developing and enhancing our core technical platform and our ‘digital sales promotion engine’ to help deliver and support on-pack promotions… We call it ‘The ProMotor’
The ProMotor has handled over 4 million promotion entries across more than 50 sales promotion campaigns