Working with the Alaska Seafood Marketing Institute, throughout 2016 Young’s Seafood are giving away a free swim with every pack of Omega 3 Fish Fingers via an on pack promotion with online entry.
To support the on-pack promotion, we created a dedicated section within the Young’s website – www.swimwithyoungs.co.uk. Here consumers can search for their nearest participating pool, then enter a code from their pack before being given a voucher to print off and take along to their chosen swimming pool. Code validation for the campaign is handled by our Activation ‘Promotor’ Platform.
The campaign is further brought to life through wider content and bespoke illustrations educating consumers on the provenance and health benefits of of the Omega 3 rich Alaska Pollock used in Young’s Fish Fingers.
Promoted social media outreach content throughout the year will help to inform fans of the offer with Young’s Seafood giving around 4 million families the chance to enjoy a free swim. There’s no limit to the number of swims that can be claimed – so pick up a pack today and enjoy a swim with your friends and family!
See the work www.swimwithyoungs.co.uk