Privacy Policy

This privacy policy sets out how Activation Digital Limited uses and protects any information that you give us when you use this website.

Activation Digital Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Activation Digital Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 March 2011.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

Digital Marketing Service Providers

We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:

  1. Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: https://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

From any point after you have entered our website we may collect information about your computer, including where available your IP address, operating system and browser type, for system administration.

This information provides statistical data about our visitors browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and to deliver a better and more personalised service. In summary, the cookies we use enable us:

  • To estimate our general audience size and how they use our site
  • To recognise you when you return to our site
  • To store information about your preferences to allow us to customise our site according to your individual interests

We will also permit the Google Analytics service to collect cookies during the time you use our website. In summary, these cookies will enable us to:

  • Track the first and last pages you visit and your total number of visits to the website
  • Track how long you spend on any page existing within our website
  • Track how you have been visiting the website
  • Track how you came to access the website including any keyword searches, search engine information or referrer

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at hello@activationdigital.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please to us, using the address in our Contact section.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the address below. We will promptly correct any information found to be incorrect.

Rights of access, correction, erasure, and restriction

You have a number of rights under the GDPR:

  • the right to access personal data we hold;
  • the right to ask us to rectify or complete our records;
  • the right to ask us to delete personal data;
  • the right to object to us processing your personal data;
  • the right to restrict our processing; and
  • the right to ask us to transfer your personal data to another organisation.

These are not absolute rights and are subject to specific conditions and depend on our processing purposes. If you are interested in using any of these rights, please contact us at dpo@weareactivation.com for more information.

In most situations, you will not have to pay a fee to access your personal information (or to exercise any of the other rights).

Please inform us of any changes

It is important that the personal information we hold about you is accurate and current. Please contact us at dpo@weareactivation.com if your personal information changes during your relationship with us so that we can update our records.

Complaints

If you are unhappy with any aspect of our processing of your personal data, we ask that you contact us at dpo@weareactivation.com first and discuss your concerns with our Data Protection Manager.

If you are not satisfied with the outcome, you may lodge a complaint with the Information Commissioner’s Office, the UK supervisory authority for data protection issues. Information about how to do this can be found on the ICO website.