Earlier this year, Ocean Spray launched brand new bottles into supermarket chillers across the UK.
Our brief was to raise awareness of Ocean Spray in the chilled category by supporting the relaunch of Cranberry Original, and driving shoppers to find the new bottles in-store.
The digital campaign increases awareness and consideration of Ocean Spray by targeting new and light users by engaging them with a high impact creative delivered at an optimum frequency to deliver more impactful impressions.
Facebook and YouTube are both used to run a highly targeted, cost-effective campaign. Facebook uses a 10s mobile-optimised video edit, and YouTube a 6s bumper ad and a 10s instream ad.
Creatively, the video ads bring to life Ocean Spray’s immunity and health credentials – ‘refreshingly good for you’ and ‘supports your immunity everyday’ – and ultimately drive people to the supermarket shelf.
A YouTube Brand Lift study will identify shifts in brand awareness and product consideration and measure the impact of our creative.
The campaign is currently ongoing – but to date, the YouTube advertising received over 3.5 million impressions, with the Facebook advertising reaching over 2 million consumers.