Our latest campaign for Jeyes-owned brand, Bloo – aimed at house-proud homeowners, we wanted a way to bring the new press campaign to life, whilst reacquainting consumers with the role of an in-cistern block.
The campaign line of ‘Just drop in’ has been bought to life on Facebook through a fun and entertaining game, based on the classic ‘Connect 4’ style game. Consumers drop their blocks into the cistern, and need to win their game to enter the draw to win a fantastic £1,000 bathroom makeover.
Bloo ‘Just drop in’ Facebook game
The game launches the new Bloo UK Facebook page and new Bloo microsite. The new bloo.com microsite reflects the new campaign message and look and feel, and provides further range information – it’s also responsive, to cater for mobile traffic (QR codes were distributed on-pack historically).
The Facebook game and bathroom makeover promotion run until September 2013, and can be found at www.facebook.com/BlooUK
See www.bloo.com for the new website.
Below – New Bloo ‘Just Drop in’ press ad –