This week sees the launch of the Nescafé Coffee-to-Go hub – a project we have been leading over the last 12 months.
With a brief to create a consolidated digital experience to support Nescafé’s exciting ‘Coffee to Go’ strategy we have led the strategic design and customer experience development of the new Coffee-to-Go hub, bringing Nescafé’s core coffee solutions together in a single customer-facing hub.
The site itself supports all areas of Nescafé’s growing ‘Coffee to Go’ business and offers scalability for the future by supporting a number of key objectives, from increasing brand awareness, loyalty and sales and also generating leads and enquiries. The site provides insights and recommendations, product information, brand information, plus owner’s community and full ecommerce for product and offers.
The customer experience and look and feel have been created over a number of UX workshops and iterative design sprints to significantly improve the Coffee to Go online presence with a modern and intuitive mobile-first experience that is easy to navigate and engage with, with minimal clicks and paths to content.
The new Coffee-to-Go hub can be found at coffeetogo.co.uk