We have been helping Peter&#8217;s Yard drive awareness and sales of their new seasoned Sourdough Bites NPD &#8211; a delicious new sharing snack, available in selected Sainsbury’s and Waitrose stores.
Geomarketing via social enabled us to deliver targeted advertising to Peter&#8217;s Yard core audiences in the towns of the selected stores.  By also identifying a list of control stores, we were then able to measure and compare the sales from the targeted and control stores.
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Using a rich, animated creative, the ad then builds a deeper story around the taste appeal with the range of bold flavours and better-for-you qualities, whilst also highlighting the importance of taking time in the making.
The campaign is delivered via Facebook and Instagram and will aim to reach 1.5 million targeted consumers over a two week period.