Following a competitive pitch, UWE Bristol – University of the West of England appointed us to the task of leading the creative direction and redesign of their website following a rebrand of the university.
This was the first time that the new UWE Bristol brand would be delivered in a digital format, and the extensive project created the approach for how the brand should be translated online, along with critical considerations around usability and accessibility.
Using the insights and analytics we had available, we mapped out a new homepage architecture – focusing on key user tasks, and followed this approach through key page templates. The resulting designs gave a completely new front end that was woven into the existing site technical platform. Front-end build work on the project was carried out by our friends at Gibe, with integration work carried out by the in-house development team.
The final result is a real balance of creative and technical working together, delivering an inspiring new ‘shop window’ for the many audiences that the university connects with each and every day.
See the work here – www.uwe.ac.uk