We’re delighted to share that we have been given the not insignificant responsibility of driving awareness and sales of one of Scotland’s finest products – Walker’s Shortbread.
This month, Walker’s has launched a new brand look and feel with new packaging across the range exclusively in Waitrose stores, and we were briefed to drive awareness of the redesign/new look available exclusively in selected Waitrose stores.
Social geomarketing provided the opportunity to reach existing and new shoppers using targeted social advertising around the top 250 Waitrose stores, with a creative that communicates the new look but same delicious recipe.
The rich, animated social ad highlights the new look and feel, and builds a deeper story around the brand’s rich history of craft and care, while also bringing out the appetite appeal of the shortbread range.
Delivered via facebook and instagram, the campaign will reach over a million targeted consumers over a two week period, whilst also driving traffic to the products on the Waitrose.com website.