At a time when marketing and activation budgets are under pressure, it can make economic sense to find effective and targeted ways to drive in-store sales.
As highlighted by IRI, (8 trends in FMCG e-commerce), geo-marketing pulls in on-the-go consumers or encourages impulse online buying with targeted messages to prompt in-store footfall.
We know geo-marketing has wider potential than this - driving awareness and consideration at scale with shoppers in the towns and cities where products are available in certain retailers, at specific times. It’s laser targeting at scale, mass marketing in focused locations, using our proven model for effectiveness.
We’re helping many leading grocery brands use digital and OOH solutions to target the right consumers in the right place, and at the right time.
Targeting stores - via store lists, or specific retailers
Geographically – regions or specific towns or locations
Target consumers when in the locations
Build highly targeted, scalable audiences, using the rich targeting capabilities of social targeting
Facebook, Instagram or YouTube content delivered to highly targeted audiences.
Create impactful ad creative using video and animation
Reach and frequency approach that drives awareness and consideration
When the offer/other in store activations are taking place & include retailer branding cues
Overlay time of day, or day of week, seasonal events or weather/temperature campaigns
Create rich media ad content, delivered to key audiences in geo targeted locations - building message frequency over a given period.
We believe – more passionately than ever – that consumer activations are most powerful when channels work together in an end-to-end consumer journey.
We develop activations that use a smart mix of ‘digitally-centred’ brand comms, and shopper marketing with in store activation and promotion to drive activation across the shopper journey.